DTR means down the road, down the road is a county in the southern part of West Virginia that is very underrated and unknown. It’s known for being one of the poorest counties in the United States. It has faced economic challenges for many years, resulting in high poverty rates and limited job opportunities. The decline of the coal mining industry has had a significant impact on the county's economy. My goal with my brand is to get our county back going as in giving back with the success i have from my brand. Putting a lot back into our county that we no longer have. We have a lot of talent here that is very underrated and with my brand my plan is to bring acknowledgement from all around the world and to get our county the acknowledgement we deserve, and to get our county back going.